The Global Business Strategies Program at ISEAS is an advanced training course designed to equip professionals with the knowledge and skills necessary to develop and implement successful strategies in the global business environment. This comprehensive program focuses on understanding international markets, navigating cultural differences, managing global operations, and formulating strategic plans that align with global business goals. Participants will explore key areas such as global market analysis, cross-cultural management, international finance, and strategic planning. Through a combination of theoretical insights and practical applications, this course prepares participants to address the complexities and opportunities of operating in a global marketplace, ensuring their organizations thrive in an interconnected world.
Description: Provides an overview of global business principles, including the importance of globalization, key drivers of international business, and the challenges and opportunities in the global market.
Key Topics: Globalization, International Business Drivers, Market Entry Strategies, Global Business Environment
Description: Focuses on analyzing international markets to identify opportunities and risks. Participants will learn to conduct market research, assess market potential, and understand the competitive landscape.
Key Topics: Market Research, Market Potential Assessment, Competitive Analysis, SWOT Analysis
Description: Teaches participants how to manage and lead diverse teams across different cultures. Participants will learn about cultural differences, communication styles, and strategies for effective cross-cultural collaboration.
Key Topics: Cultural Awareness, Cross-Cultural Communication, Leadership in Diverse Teams, Conflict Resolution
Description: Focuses on developing and implementing marketing strategies for international markets. Participants will learn about market segmentation, branding, and digital marketing in a global context.
Key Topics: International Market Segmentation, Global Branding, Digital Marketing, Market Entry Tactics
Description: Teaches participants about the legal and regulatory challenges of operating globally. Participants will learn to navigate international trade laws, compliance requirements, and intellectual property protection.
Key Topics: International Trade Laws, Compliance, Intellectual Property, Regulatory Environment
Description: Explores the role of innovation and technology in driving global business success. Participants will learn to leverage technological advancements and innovative practices to stay competitive in the global market.
Key Topics: Technological Innovation, Digital Transformation, Global Competitive Advantage, Innovation Management
Description: The capstone project integrates learning from all modules into a comprehensive global business strategy initiative. Participants will apply their knowledge to develop and present a strategic plan addressing a real-world global business challenge.
Key Topics: Strategic Plan Development, Implementation, Presentation Skills, Evaluation
| Certificate | Price |
|---|---|
| Certificate of Achievement | $50.00 |
