DIGITAL MARKETING
The ISEAS Digital Marketing Certificate Program is an immersive, six-month full-time online course designed to equip participants with a comprehensive understanding of digital marketing strategies and tools. The curriculum covers essential topics such as SEO, SEM, social media marketing, content marketing, email marketing, and digital analytics. This program blends theoretical knowledge with practical application, ensuring that students gain hands-on experience with industry-standard tools and techniques.
Participants will begin with the fundamentals of digital marketing, exploring various channels and developing robust marketing strategies. The course advances through topics like search engine optimization (SEO) and search engine marketing (SEM), teaching students to optimize websites and manage ad campaigns. Social media marketing modules cover content creation, management, and advertising on major platforms. Additionally, students delve into content marketing, email marketing, and customer relationship management (CRM), learning effective customer engagement and retention strategies. Emphasizing analytics and conversion optimization, the course teaches students to use tools like Google Analytics to measure and enhance campaign performance. The program culminates in a capstone project where participants apply their skills to a real-world digital marketing campaign, preparing them for roles such as Digital Marketing Specialist, SEO/SEM Expert, Social Media Manager, and Content Marketing Strategist.
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